Cinema advertising | Maschinenbau Haldenwang

MAHA Maschinenbau Haldenwang GmbH & Co. KG is one of the most efficient manufacturers of workshop equipment worldwide. Workshop equipment doesn’t tell you anything? The chances are good that the car in your garage has already been repaired or tested with the help of a lifting platform, exhaust system or a performance test bench from MAHA. To remain efficient, however, you also need the right employees. In mid-September, the plant in Allgäu offers a “Career Day” at which interested parties can find out about the career opportunities on offer. In order to be able to effectively promote this event, MAHA’s marketing department opted for the cinema as a platform. Together with Picture Framing, a concept was developed to draw the attention of the target audience to the company and to fascinate them. The result was two parts of a cinema advertisement, which went to the cinemas in the region together in so-called “tandem circuit”. The tandem circuit resulted in a higher impression of the name MAHA due to the targeted distribution of the two spots across the advertising block. If you would like to find out more about high-quality workshop equipment after the “cinema feeling” of this video, click here to visit the website of MAHA Maschinenbau Haldenwang GmbH & Co. KG.